My business strategy…
It’s no secret I am a little “different” and honestly, I love that. I’m almost positive I have ADD and definitely a January Capricorn to a T so that makes for an interesting experience. My approach to life is pretty much the same way I approach my business…don’t be so serious and have fun!
Now I understand that isn’t the best approach for success, well that is if you care what others think. I do not…at all and never will. I focus on making meaningful relationships with others. Whether it be clients, customers or other business owners. I choose small markets and smaller events for that very reason. I want to talk to people and get to know them. Why they are choosing to buy my products and I absolutely LOVE it when customers ask me about my products. I love teaching people about things I know a lot about. Like I said I have the ADD and deep diving into research is my jam!
To me its simple. Do what you love, respect one another and most importantly have fun! A little hard work and A LOT of hustle can make or break a business or well anything for that matter. To me when people say, “how do you do it?” or “I can’t ever do what you do!” I say well yea you can. DONT, say I can’t say I’ll try is one of my many mottos. Let’s face it most people do not want to put in the time and effort it takes to run a business and that’s ok. I am not cut out to work a corporate job. I have tried and I hated it and I will never go back. My dad owned his own company for many years and at one time I was a full time photographer so this is in my blood. I will say I have a great support system and honestly I couldn’t do it without them. For the most part is it me and only me, but I have learned that I have to ask for help and I have relied on my people for that.
It’s so funny that I am a person who hates crowds and small talk yet voluntarily entered a business that requires me to do just that. After an event I need a weighted blanket, a dark room and a stiff drink! Seriously I do need a day or two to decompress but I would NOT change it for anything. Despite the stress and sleepless nights, I love what I do, and I have no other option but to succeed. So, buckle up because I am just getting started.